An important message from JRI Bunnilope...
After much blood, sweat and tears (love listening to those guys), the new Just Roughin' It online retail store is mostly functional! So get ready to shop for all the coolest clothing and gear for the serious and not-so-serious adventurer. We will be adding new stuff often so tell your boss you are totally working right now while you are shopping for your weekend get-a-way.

What's New!

Our Faves!

Outdoorsy Fashion

Looking for some great outdoor gear and clothing? Visit our Retail Location because it is finally effing open (-ish)!!!

8658 E Shea Blvd. Ste. 175, Scottsdale, AZ 85260 (Pima Crossing Shopping Center)
Mon-Fri 10am to 7pm
Sat 10am to 6pm
Sun 11am to 5pm
Phone: 480-857-2477, Email: [email protected]

Tuolumne to Yose Valley

Hiring a backcountry guide is a great idea for all sorts of reasons, but that is for another time. In short, if you’re looking to go backpacking in an area that you have never been or unfamiliar, hitting a guide can cut the learning curve substantially. Guides provide...

September 3, 2017
Woman Stretching before run

The title says it all! This article is about minimizing muscle soreness when you hike - key word, MINIMIZE (not eliminate). So don't go following the advice of this article and whine that your muscles were sore yet you did everything I said.

August 16, 2017
Backpackers hiking Tanner to Grandvire Grand Canyon

While out on your last guided adventure (or any of your guided hikes for that matter) did you ever wonder what your guide was thinking about throughout the time you spent with them? - besides their astonishment of your natural prowess in the great outdoors as you are...

July 29, 2017