roughing it

Present participle of the idiom, rough it.
To live in a camp or the outdoors.

Phoenix Outdoor Gear Shop

Just Roughin’ It Adventure Company is a locally owned outdoor gear shop in the Phoenix Metro area. We curate our brands and products for the desert southwest – where we live, work and love to play. You’ll find gear and apparel for hiking, camping, backpacking, adventure travel and other modes of outdoor fun. So no pickle ball gear because we said fun. Additionally, we are here to foster a community of novice and expert adventurers alike – we all had to start somewhere.

Two Valley Locations

Phoenix Store

10880 N. 32nd St., Ste 17
Phoenix, AZ 85028

Scottsdale Store

8658 E. Shea Blvd., Ste 175
Scottsdale, AZ 85260

Helping You Rough It Since 2006

Custom Training Programs

Are you looking to hike Grand Canyon Rim to Rim or go an some other epic adventure? Get physically prepared by sigining up for our custom training programs geared to meet you where you are now physically and get you ready for where you want to be! 

Local Brands

We are all about local! Not only are we a locally owned business, we shop local and we feature brands right here from AZ! Some are made here, some are designed here and some are simpy owned here. Regardless, we celebrate AZ ingenuity.


Looking to learn a thing or two about hiking, camping or being outside? Or maybe you are just wanting something fun to do for a couple hours.  We host some fun events that will get you ready for your next adventure or maybe some random stuff anyone would enjoy.