The vast archives of Smokey Bear artwork often show the results of careless actions regarding fire safety. Smokey Bear may be cute, but his message is incredibly serious. Oh, and it is Smokey Bear. His middle name is not "The".
In Landmark's revival collection, thay wanted to depict the price that all living things pay when human caused wildfires destroy their habitats.
All Smokey Bear products created by The Landmark Project are licensed through the US Forest Service, and a portion of the proceeds go toward funding wildfire prevention education.